The IBM Institute for Business Value surveyed executives from 203 organizations in the consumer industry – which includes both retail and consumer packaged goods (CPG) organizations – from 16 countries. We found that 7 percent expect to have a commercial blockchain solution at scale in 2018. Even more are working with and investing in blockchain now – a total of 18 percent.
These “First Movers” expect blockchains to take down the frictions that hold them back. Three-quarters of them have their eyes on new markets, while 69 percent expect to strip away information risks and 64 percent to better navigate the regulatory environment.
First Movers see broad benefits from blockchains across six areas: product safety and authenticity, supply chain optimization, finance, operational processes, promotional strategy management, and customer engagement and co-creation. In each case, they don’t just expect targeted business benefits, such as time and cost savings or risk reduction, but the opportunity to create new business models or disrupt the industry. Ultimately, no matter where they start, they aim to expand new blockchain solutions to cover virtually every aspect of their value chains.
First Movers recognize that the opportunity introduced by blockchain covers both the supply side of their businesses and customer-facing interactions. They can use blockchain to dynamically reconfigure networks for real-time optimization or, in collaboration with other institutions, to gain deeper insights into their consumers. They can better assure the safety and quality of goods and also establish new markets, enabling them to transform the way they see and do business.