“We’ve been very fortunate as an advocate for standards and education in industry to join the ride,” continues Nuce. “We built the UPC or the GTIN as a way for people to have interoperable identification all over the globe. These foundational traceability standards were developed many, many years before blockchain was ever a glimmer in someone’s eye. But now it’s all coming together.”

Source: Grocers Embrace Blockchain in New Era of Transparency | Progressive Grocer, Jenny McTaggart – Feb 16, 2018