The NFC-enabled “smart bottle” aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm’s OpenSenseTM technology, which can detect both the sealed and opened state of each bottle. The tags and the sensor information they contain will allow Diageo to send personalized communications to consumers who read the tags with their smartphones, providing a more ‘premium’ experience.

Source: Johnnie Walker Blue Label Bottles to Use NFC Technology Giving a More Premium Experience |