“It’s a tool, and you have to apply it to the right set of problems,” he said. “What it tends to be very good for is knowing who owns what and when,” Cascarilla added. “It’s not a magic bullet.”

“There’s a lot of fraud in food origins, especially now that it’s hot,” Myran said. “People say ‘this is local,’ or ‘this is organic,’ or ‘this is grown using certain practices.’ With this system, you can prove it.”

Source: Someone Figured Out How to Put Tomatoes on a Blockchain – Bloomberg, Annie Massa
November 9, 2017