About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies – the masters of “habit-forming” products – design the tech products we can’t put down. But it isn’t all negative manipulation, he says. It can and should be used for good.

Must read. Hooked: How to Build Habit-Forming Products – Nir Eyal | NirandFar.com

About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies – the masters of “habit-forming” products – design the tech products we can’t put down. But it isn’t all negative manipulation, he says. It can and should be used for good.

Must read. Hooked: How to Build Habit-Forming Products – Nir Eyal | NirandFar.com