As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? – Adweek

September 25, 2017

Watson Ads

“Weather impacts your mood and your emotions, and your moods and your emotions are a huge input into your decision-making modality,” says Cameron Clayton, the former CEO of The Weather Company who is now general manager of IBM Watson’s Content and IoT Platform.

Last year, IBM began using Watson to create actual ads powered by AI. Since its launch in June 2016, Watson Ads have been used to leverage natural language to let users interact with ads from brands like Toyota and Campbell’s so they can get information about car inventory or recipes.

Source: As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing? – Adweek, September 25, 2017

Posted in Imagine and tagged , ,