Why Innovators Should Study the Rise and Fall of the Venetian Empire
Entrepreneurs and innovators resist “success as usual” syndrome, exploring emerging technologies and new business models. They try to keep the big picture in mind and are wary of being too efficient and too optimized. This perspective helps them promote unconventional ways of thinking, solving problems, and challenging the status quo. They know the goal is not to chase a fixed horizon but to understand when and how the horizon moves as they approach it.
Source: Why Innovators Should Study the Rise and Fall of the Venetian Empire
Read MoreDo Things that Don’t Scale
If you can find someone with a problem that needs solving and you can solve it manually, go ahead and do that for as long as you can, and then gradually automate the bottlenecks. It would be a little frightening to be solving users’ problems in a way that wasn’t yet automatic, but less frightening than the far more common case of having something automatic that doesn’t yet solve anyone’s problems.
Source: Do Things that Don’t Scale
Read MoreDo Things that Don’t Scale
If you can find someone with a problem that needs solving and you can solve it manually, go ahead and do that for as long as you can, and then gradually automate the bottlenecks. It would be a little frightening to be solving users’ problems in a way that wasn’t yet automatic, but less frightening than the far more common case of having something automatic that doesn’t yet solve anyone’s problems.
Source: Do Things that Don’t Scale
Read MoreLessons Learned Building A Productized Service – Smashing Magazine
It’s Not SaaS: It’s A Productized Service
I started out with the goal of building SaaS. But as it evolved, I learned that the value was not so much in the software part, but rather in the service. A more accurate way to describe the business today would be a productized service.
It’s largely built around manual processes. We personally talk to and follow up with every visitor who requests a consultation. We then manually set up every new customer’s website, input all of their content and make customizations. We even offer “done for you” ongoing support.
Source: Lessons Learned Building A Productized Service – Smashing Magazine
Read MoreLessons Learned Building A Productized Service – Smashing Magazine
It’s Not SaaS: It’s A Productized Service
I started out with the goal of building SaaS. But as it evolved, I learned that the value was not so much in the software part, but rather in the service. A more accurate way to describe the business today would be a productized service.
It’s largely built around manual processes. We personally talk to and follow up with every visitor who requests a consultation. We then manually set up every new customer’s website, input all of their content and make customizations. We even offer “done for you” ongoing support.
Source: Lessons Learned Building A Productized Service – Smashing Magazine
Read MoreHow to ‘Productize’ Your Service Business Offerings
If you own or lead a professional services company, you understand the unique challenges you face in not offering a tangible product. Even if your business is thriving, you still only have so much time to exchange for money. Try as you might to maximize price or delivery and allow yourself a comfortable margin, you will still reach a natural ceiling.
This was the day things shifted from: “I know this and therefore others will pay me to do that for them,” to “I want to learn everything about marketing. Quantify and organize it, and then bring it to market in a highly repeatable manner.”
Source: How to ‘Productize’ Your Service Business Offerings
Read MoreHow to ‘Productize’ Your Service Business Offerings
If you own or lead a professional services company, you understand the unique challenges you face in not offering a tangible product. Even if your business is thriving, you still only have so much time to exchange for money. Try as you might to maximize price or delivery and allow yourself a comfortable margin, you will still reach a natural ceiling.
This was the day things shifted from: “I know this and therefore others will pay me to do that for them,” to “I want to learn everything about marketing. Quantify and organize it, and then bring it to market in a highly repeatable manner.”
Source: How to ‘Productize’ Your Service Business Offerings
Read MoreOutcome based pricing Exploring an ‘everything as a service’ model
Pricing based on customer outcomes has the potential to turn the buyer/seller relationship into more of a partnership, because both sides are working toward common objectives. The seller is motivated to drive efficiency and positive outcomes – because the more successful the customer is, the more revenue it generates.
Source: Outcome based pricing Exploring an ‘everything as a service’ model | pwc
Read MoreOutcome based pricing Exploring an ‘everything as a service’ model
Pricing based on customer outcomes has the potential to turn the buyer/seller relationship into more of a partnership, because both sides are working toward common objectives. The seller is motivated to drive efficiency and positive outcomes – because the more successful the customer is, the more revenue it generates.
Source: Outcome based pricing Exploring an ‘everything as a service’ model | pwc
Read MoreSoftware Pricing Trends – How Vendors Can Capitalize on the Shift to New Revenue Models
Savvy vendors will adjust their pricing models to create a win-win scenario, where customers can see the value of software more closely reflected in their business processes and vendors can reduce their internal costs and realize more of their revenue from recurring payments.
Source: Software Pricing Trends – How Vendors Can Capitalize on the Shift to New Revenue Models | pwc
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