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The Innovator’s Dilemma by Clayton Christensen
Clay Christensen shows how most companies miss out on new waves of innovation. His answer is surprising and almost paradoxic: it is actually the same practices that lead the business to be successful in the first place that eventually can also result in their eventual demise.
Source: The Innovator’s Dilemma by Clayton Christensen
Read MoreHow I Did It: Blockbuster’s Former CEO on Sparring with an Activist Shareholder
In a way, it’s ironic that Blockbuster is being featured in a special issue on failure, because I spent most of my career capitalizing on failure by fixing troubled businesses.
Source: How I Did It: Blockbuster’s Former CEO on Sparring with an Activist Shareholder
Read MoreClay Christensen’s Milkshake Marketing – HBS Working Knowledge – Harvard Business School
About 95 percent of new products fail. The problem: outdated thinking about marketing. Clayton Christensen argues it’s time for companies to look at products like customers do–as a way to get a job done.
Source: Clay Christensen’s Milkshake Marketing – HBS Working Knowledge – Harvard Business School
Read MoreBlockbuster laughed at Netflix partnership offer – CNET
But ask Antioco. Netflix’s management is not a group to take too lightly. There were signs of this in 2000 but apparently Blockbuster managers overlooked them…
McCarthy told the Unofficial Stanford blog that for Blockbuster it was a classic case of the the innovator’s dilemma: “You end up competing with a business that you initially ignored.”
Source: Blockbuster laughed at Netflix partnership offer – CNET
Read MoreThe Checklist Manifesto | Atul Gawande
Over the past decade, through his writing in The New Yorker magazine and his books Complications and Better, Atul Gawande has made a name for himself as a writer of exquisitely crafted meditations on the problems and challenges of modern medicine. His latest book, The Checklist Manifesto, begins on familiar ground, with his experiences as a surgeon. But before long it becomes clear that he is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities. It has been years since I read a book so powerful and so thought-provoking.
Source: The Checklist Manifesto | Atul Gawande
Read MoreIt’s the Purpose Brand, Stupid
Marriott followed this strategy in leveraging its brand across the jobs for which hotels might be hired. It built its hotel brand around full-service facilities that were good to hire for large meetings. When it extended its brand to other jobs for which hotels were hired, it adopted a two-word brand architecture, appending to the Marriott endorsement a purpose brand for the different jobs its new hotel chains were intended to do. Hence, individual business travelers who need to hire a quiet place to get work done can hire Courtyard by Marriott — the hotel designed by business travelers for business travelers. Longer-term travelers can hire Residence Inn by Marriott, and so on. Even though these disruptive hotels were not constructed and decorated to the same standard as full-service Marriott hotels, the new chains actually reinforce the endorser qualities of the Marriott brand because they do the jobs well that they are hired to do.
— Why has product innovation become a gamble with such low odds? By Clayton M. Christensen, Scott Cook and Taddy Hall
Source: It’s the Purpose Brand, Stupid
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