Disruptive strategy: Usage-based pricing | Deloitte University Press

Today, pay-per-view isn’t the only thing you buy on a per-use basis. Companies are now offering usage-based pricing on everything from cars to car insurance, giving them rich insight into how, when and where customers use products and threatening to upend traditional business models where revenues depend on ownership.

Source: Disruptive strategy: Usage-based pricing | Deloitte University Press