How Retail Can Thrive in a World Without Stores | HBR
In the last twenty years, the internet has become the front door to every retail store. Now, that entry point is briskly shifting to mobile devices, and even further with voice-activated personal assistants and other connected devices. New technologies are helping innovative brands to ease the transition as consumers forgo the shopping mall in favor of bringing the store experience into their homes. Retailers that don’t find a way to create a happy marriage between the showroom experience you’d expect in a store and the convenience of personal shopping at home will be left behind.