Posts Tagged ‘eddy’
Clay Christensen’s Milkshake Marketing – HBS Working Knowledge – Harvard Business School
About 95 percent of new products fail. The problem: outdated thinking about marketing. Clayton Christensen argues it’s time for companies to look at products like customers do–as a way to get a job done.
Source: Clay Christensen’s Milkshake Marketing – HBS Working Knowledge – Harvard Business School
Read MoreThe Checklist Manifesto | Atul Gawande
Over the past decade, through his writing in The New Yorker magazine and his books Complications and Better, Atul Gawande has made a name for himself as a writer of exquisitely crafted meditations on the problems and challenges of modern medicine. His latest book, The Checklist Manifesto, begins on familiar ground, with his experiences as a surgeon. But before long it becomes clear that he is really interested in a problem that afflicts virtually every aspect of the modern world–and that is how professionals deal with the increasing complexity of their responsibilities. It has been years since I read a book so powerful and so thought-provoking.
Source: The Checklist Manifesto | Atul Gawande
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