Posts Tagged ‘mike’
The Innovator’s Dilemma by Clayton Christensen
Clay Christensen shows how most companies miss out on new waves of innovation. His answer is surprising and almost paradoxic: it is actually the same practices that lead the business to be successful in the first place that eventually can also result in their eventual demise.
Source: The Innovator’s Dilemma by Clayton Christensen
Read MoreClay Christensen’s Milkshake Marketing – HBS Working Knowledge – Harvard Business School
About 95 percent of new products fail. The problem: outdated thinking about marketing. Clayton Christensen argues it’s time for companies to look at products like customers do–as a way to get a job done.
Source: Clay Christensen’s Milkshake Marketing – HBS Working Knowledge – Harvard Business School
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