NFC stands for “near-field communication” and describes technology which allows two devices, one usually a mobile phone, to communicate. It’s been used for “experiential shopping,” payment processing and airline boarding passes. But now a wide spectrum of companies are jumping into NFC technology – Johnnie Walker announced such a move just last week. Source: This Cannabis…

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“There’s a million vehicles on the road that have ‘washed’ titles, which means there is fraud there. The insurance industry is hit with billions in fraud because of missing information, drivers providing the wrong information and inaccurate reporting.” Source: 2 Crypto Startups Want to Put 10 Million Used Cars on a Blockchain – CoinDesk, Ian…

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The biggest obstacle to widespread blockchain adoption, says Higginson, is what business theorists call “co-opetition,” a fancy word referring to when competitive companies and industries agree to share information. Getting there is a problem. “Resolving the co-opetition paradox and clearing a path to majority adoption seems like the most important obstacle,” said Higginson. Due to the co-opetition problem, the implementation of blockchain pilots is “plagued by either a single player pushing their monopoly solution” or there is “no single organization taking the lead to invest sufficiently to move from pilot to enterprise-scale implementation.”

Source: Terence Corcoran: Blockchain’s groundbreaking, world-shaking, life-changing technology revolution has been cancelled | Financial Post, Terence Corcoran, January 9, 2019

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In 2015, the Federal Aviation Administration accused the American Airlines of committing maintenance fraud. The issue was reported by mechanics working in American Airlines who noticed “aircraft maintenance discrepancies in accordance with required manuals, procedures and the Federal Aviation Regulations.” If a blockchain technology was adopted, chances for such deviations could be minimal (if not…

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Meanwhile, McKinsey & Company, considers blockchain technology to have practical value in other areas. Examples are found in insurance, supply chains, and capital markets, in which distributed ledgers can tackle pain points including inefficiency, process opacity, and fraud. Source: McKinsey & Company: Blockchain Technology Isn’t Living Up to the Hype – Bitcoinist.com, Georgi Georgiev |…

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“Do you really need the Merc (the Chicago Mercantile Exchange)? Do you really need people doing that trading? It could become commodity trading without commodity traders. You can trade commodities and have proof positive that you bought it, you hedged it, you transferred it and it’s gone to the warehouse, all done from your desk, and its data you can trust,” Kennedy said

Source: Blockchain altering ag commodities trading, John Hart | December 05, 2018

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Before buying an item, conscientious shoppers can open their VeChain app, scan a product’s NFC chip and retrieve data about that particular item including the material that has been used, the artist’s ID, colo, supplier, factory name and more relevant information.

Source: The Blockchain Technology Penetrates The Fashion World: H&M Empire Gives VeChain A Try | Crypto Update, November 18, 2018

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It’s an admirable effort, but there are some key omissions, first and foremost the price paid for the coffee, which is not shown in the blockchain ledger. Secondly, the suggestion that “fairness” or some vague concept of supply chain equity is bolstered by blockchain seems unfounded. IBM and Brooklyn Roasting show only the Fairtrade premium-associated investments back into the coffee-growing community — investments made in 2016, with or without blockchain technology.

So while opening the books is commendable, the opening itself is by no means a solution to deep-rooted problems affecting the equitable trade of coffee.

Source: Brooklyn Roasting and IBM Send Yirgacheffe Through the Blockchain – Daily Coffee News by Roast Magazine, Nick Brown | July 26, 2018

n-roasting-and-ibm-send-yirgacheffe-through-the-blockchain/” target=”_blank”>Brooklyn Roasting and IBM Send Yirgacheffe Through the Blockchain – Daily Coffee News by Roast Magazine, Nick Brown | July 26, 2018

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