A Brief Introduction to Token Sales – A blog by Vinny Lingham

Firstly, you have to ask yourself, what is your token good for and why will people buy it?

Secondly, you have to design your token in such a way that it makes sense to prospective users, and be as clear as you can when you describe the terms and functionality in connection with the sale of the tokens. A token sale is essentially the same as a crypto currency — e.g., Bitcoin or Ether — but the distinct difference is that you’re not offering a crypto coin that is mined with consensus rules, instead you’re offering a token, for example Civic (CVC), which might have a special purpose (smart contracting, etc). Tokens are typically not mined — they merely sit on top of the crypto platform they are issued upon.

Thanks Fred!

Source: A Brief Introduction to Token Sales – A blog by Vinny Lingham