BasicAttentionToken | A new token to value user attention on the internet.

Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.

The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.

Source: BasicAttentionToken | A new token to value user attention on the internet.

Takeaways


Despite the eye-candy of Former Mozilla CEO raises $35M in under 30 seconds for his browser startup Brave | TechCrunch, it is a prime example of how Blockchain promises disintermediation, or, compressing a transaction’s endpoints. All of today’s advertising middlemen, ad trackers and fraudulent players can be eliminated, or, drastically reduced.

By the way, if you’re swept up in the Initial Coin Offering (ICO) aspect of this, then please note the founder is Brendan Eich and he has Venture Capital (VC) backers:

From the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team – funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others.

BasicAttentionToken | A new token to value user attention on the internet.

Basic Attention Token radically improves the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users. It all happens on the Ethereum blockchain.

The token can be used to obtain a variety of advertising and attention-based services on the Brave platform. The utility of the token is based on user attention, which simply means a person’s focused mental engagement.

Source: BasicAttentionToken | A new token to value user attention on the internet.

Takeaways


Despite the eye-candy of Former Mozilla CEO raises $35M in under 30 seconds for his browser startup Brave | TechCrunch, it is a prime example of how Blockchain promises disintermediation, or, compressing a transaction’s endpoints. All of today’s advertising middlemen, ad trackers and fraudulent players can be eliminated, or, drastically reduced.

By the way, if you’re swept up in the Initial Coin Offering (ICO) aspect of this, then please note the founder is Brendan Eich and he has Venture Capital (VC) backers:

From the creator of JavaScript and the co-founder of Mozilla and Firefox, with a solid team – funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others.