Some leaders will ignore the trend, as happened at Nokia, or remain on the defensive, as reflected in Walmart’s delayed response to Amazon. But others know it is not going away and that they have no choice but to transform the company. That realization creates more anxiety than insight into what to do. CEOs are on the hunt to understand who has done what, and who has succeeded. They want to know, does a legacy company really have a chance of transforming itself into a math house? Can it do so at the speed of a start-up? Yes. On both counts.

Source: How to Transform a Traditional Giant into a Digital One

That’s certainly one approach. The other is to take a lesson from the startup world and run an Experiment. It’s less disruptive internally, less expensive, less risky, quicker to fail, quicker to succeed.