ICOs: 10 things that cool me off | Hacker Noon
… most projects are about deep tech but very rarely address the business aspects: how they will grow their audience and adoption, how the token will gain in value beyond the speculative activity of a token once listed in an exchange. I want to know if the company has the ability to build a real business and not just a great tech. You can find this answer also in the profile of the team, if they have a good track record or deep expertise in the domain they are addressing. But in my experience this topic is just simply too many times ignored. And for a reason: it is REALLY hard and difficult to get something marketed right.
Bottom line: Blockchain is supposed to disrupt the way Trust is built. If you can’t send positive signals of trust during your ICO process who will trust you for your mission