Each garment has a unique digital token, enabling Provenance to verify every step of its production and create a digital history of that information including location data, content and timestamps, all of which is presented to consumers via an interface they can access through their item’s QR code or NFC-enabled label (so that it works on both Apple and Android devices).

Another keyword for the blockchain therefore is storytelling. As Drinkwater adds: “Where transparency and sustainability play a part, then there’s really beautiful storytelling to be told. And brands can do that actually fairly easily. For Martine, there was a real desire to show off the craftsmanship and ability [of the partners]. Rather than just presenting the final product, it enables every partner to show off their expertise and their brilliance in a very visual and engaging way. Ordinarily when you look at a finished product you never think about that.”

Source: From Farm To Finished Garment: Blockchain Is Aiding This Fashion Collection With Transparency